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Novel new ingredients lead to innovative cleaning products.
February 4, 2013
By: TOM BRANNA
Editor
The global household and industrial cleaning market may be getting more complex, but BASF is well positioned to help its customers thrive. Following the acquisition of Cognis in 2010, BASF has built a product portfolio that is unrivalled in the industry, according to Gabriel Tanbourgi, president, care chemicals, BASF. “The mood in the industry is better than it was a year ago, but uncertainty is still there,” said Tanbourgi, noting that issues such as the Fiscal Cliff in the US a...
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